For a long time, putting a chatbot on a website was basically the digital equivalent of hiring someone whose entire job was to point toward the bathroom. What are the hours? Where is the business located? What services are offered? How can someone contact the office? Useful? Sure. Revolutionary? Not exactly. At Rhino Precision Marketing...
Businesses spend an incredible amount of time trying to generate new leads. Google Ads. Facebook. Instagram. Websites. SEO. Landing pages. Networking. Referrals. Email campaigns. Social media. Smoke signals. Carrier pigeons. Anything that might make the phone ring. Meanwhile, sitting quietly inside the CRM is a giant pile of people who already raised their hands at...
By Brett Thomas, Owner of Rhino Precision Marketing, New Orleans, Louisiana There is a strange thing that happens when a company starts growing. Everybody wants more leads right up until more leads actually show up. Then somebody fills out a website form. Somebody else calls. Another person sends a Facebook message. Three people text. A...
After spending years in marketing, one thing has become crystal clear: customers are remarkably generous with information. The funny part is that most businesses never realize how much they’re being told. Every phone call, website chat, email, text message, Facebook Messenger conversation, and contact form submission is packed with clues about buying behavior. The challenge...
There was a time when SEO was almost comically simple. Take a keyword, repeat it about seventy-three times, turn the text white so nobody could see it, buy a few thousand backlinks from some mysterious website that also sold sunglasses and miracle weight-loss pills, and call it a day. Thankfully, those days are long gone....
Here’s a question. What time does someone finally decide to fill out a contact form? If experience has taught me anything, it’s usually somewhere around 9:47 PM on a Saturday while they’re sitting on the couch wearing pajama pants and half-watching a crime documentary. It’s almost never 10:00 on Tuesday morning. Business owners, on the...
Few things are more frustrating for a business than preparing for an appointment that never happens. Time has been reserved. Employees are ready. Resources have been scheduled. Then the appointment comes and goes without a customer ever walking through the door. Last-minute cancellations create a similar problem. They leave empty spaces on the calendar that...
One of the biggest mysteries in business is figuring out what people are actually thinking before they decide to buy something. A visitor lands on a website. They read a few pages. Maybe they watch a video. Maybe they click on pricing. Maybe they stare at a contact form for three minutes and then disappear...
Whenever somebody hears the words “Artificial Intelligence,” one of two things usually happens. The first reaction is excitement. Images of futuristic technology, robots, and computers doing amazing things start dancing around in people’s heads. The second reaction is mild panic. Questions start flying. “Does this mean the website is obsolete?” “Do I need to rebuild...
Search engine optimization has always been a moving target. Just when it seems like everything is figured out, Google decides to rearrange the furniture. Again. For years, SEO professionals learned how search engines worked, adjusted strategies, adapted to algorithm updates, and spent countless hours researching keywords, creating content, analyzing competitors, and monitoring performance data. Traditional...