For a long time, putting a chatbot on a website was basically the digital equivalent of hiring someone whose entire job was to point toward the bathroom. What are the hours? Where is the business located? What services are offered? How can someone contact the office? Useful? Sure. Revolutionary? Not exactly. At Rhino Precision Marketing...
Businesses spend an incredible amount of time trying to generate new leads. Google Ads. Facebook. Instagram. Websites. SEO. Landing pages. Networking. Referrals. Email campaigns. Social media. Smoke signals. Carrier pigeons. Anything that might make the phone ring. Meanwhile, sitting quietly inside the CRM is a giant pile of people who already raised their hands at...
I’ve been in business long enough to know that the phrase “I’ll remember to do that later” has probably cost American businesses several billion dollars. I have absolutely no scientific evidence to support that number, but after decades of dealing with customers, leads, employees, phone calls, emails and the general chaos of running a company,...
By Brett Thomas, Owner of Rhino Precision Marketing, New Orleans, Louisiana There is a strange thing that happens when a company starts growing. Everybody wants more leads right up until more leads actually show up. Then somebody fills out a website form. Somebody else calls. Another person sends a Facebook message. Three people text. A...
After spending years in marketing, one thing has become crystal clear: customers are remarkably generous with information. The funny part is that most businesses never realize how much they’re being told. Every phone call, website chat, email, text message, Facebook Messenger conversation, and contact form submission is packed with clues about buying behavior. The challenge...
There was a time when getting found online mostly meant convincing Google that a website deserved to rank for a handful of keywords. Businesses obsessed over page titles, backlinks, meta descriptions, and whether the keyword appeared exactly seventeen times on a page. Then artificial intelligence showed up and politely changed the rules. Instead of typing...
There was a time when SEO was almost comically simple. Take a keyword, repeat it about seventy-three times, turn the text white so nobody could see it, buy a few thousand backlinks from some mysterious website that also sold sunglasses and miracle weight-loss pills, and call it a day. Thankfully, those days are long gone....
Here’s a question. What time does someone finally decide to fill out a contact form? If experience has taught me anything, it’s usually somewhere around 9:47 PM on a Saturday while they’re sitting on the couch wearing pajama pants and half-watching a crime documentary. It’s almost never 10:00 on Tuesday morning. Business owners, on the...
For the last twenty years, digital marketing had a pretty simple goal. Get a website to rank on Google. That was the mission. Businesses obsessed over keywords, backlinks, page titles, and search rankings. Entire industries were built around climbing from page three to page one. It made perfect sense because that’s where customers were looking....
Few things are more frustrating for a business than preparing for an appointment that never happens. Time has been reserved. Employees are ready. Resources have been scheduled. Then the appointment comes and goes without a customer ever walking through the door. Last-minute cancellations create a similar problem. They leave empty spaces on the calendar that...