Businesses spend an incredible amount of time trying to generate new leads. Google Ads. Facebook. Instagram. Websites. SEO. Landing pages. Networking. Referrals. Email campaigns. Social media. Smoke signals. Carrier pigeons. Anything that might make the phone ring. Meanwhile, sitting quietly inside the CRM is a giant pile of people who already raised their hands at...
By Brett Thomas, Owner of Rhino Precision Marketing, New Orleans, Louisiana There is a strange thing that happens when a company starts growing. Everybody wants more leads right up until more leads actually show up. Then somebody fills out a website form. Somebody else calls. Another person sends a Facebook message. Three people text. A...
There was a time when getting found online mostly meant convincing Google that a website deserved to rank for a handful of keywords. Businesses obsessed over page titles, backlinks, meta descriptions, and whether the keyword appeared exactly seventeen times on a page. Then artificial intelligence showed up and politely changed the rules. Instead of typing...
There was a time when SEO was almost comically simple. Take a keyword, repeat it about seventy-three times, turn the text white so nobody could see it, buy a few thousand backlinks from some mysterious website that also sold sunglasses and miracle weight-loss pills, and call it a day. Thankfully, those days are long gone....
One of the biggest mysteries in business is figuring out what people are actually thinking before they decide to buy something. A visitor lands on a website. They read a few pages. Maybe they watch a video. Maybe they click on pricing. Maybe they stare at a contact form for three minutes and then disappear...